Hong Kong-based travel and leisure booking platform Klook has secured $200 million in a Series E round of
financing, as the firm targets to speed up the development of solutions to help merchants digitise their businesses in
response to the pandemic hit.
The Series E round was led by pan-Asia investment management firm Aspex Management, in addition to other new
investors. Klook’s existing investors Sequoia Capital China, SoftBank’s Vision Fund 1, Matrix Partners China, and
China-focused investment firm Boyu Capital re-upped in the new round, Klook announced in a statement on
The new financing will fund Klook’s efforts in developing and rolling out Software-as-a-Service (SaaS) solutions to
help merchants build, manage, and scale businesses, after the firm quickly re-prioritised its core strategic strengths
in 2020 to tackle the impact of the COVID-19 pandemic. It focused on two main areas – digitising the experiences
booking sector and launching new offerings like staycations and car rental.
Its merchant SaaS solutions, which help create an online storefront for merchants, is supported by a backend engine
that manages ticketing, distribution, inventory, management, marketing, and more. Such solutions power millions of
bookings for over 2,500 merchants worldwide.
“We’ve observed over the past year that consumers have a pent-up desire to explore and enjoy themselves, despite
international travel being paused. Instead, they are turning inwards – exploring new and unique experiences right in
their backyard,” said Ethan Lin, CEO and co-founder at Klook, in the statement.
“This new capital further strengthens our leading position to take us from defence to offense, as domestic tourism
becomes ubiquitous and international travel gradually returns,” said Lin.
Founded in 2014, Klook operates as a travel and leisure booking platform for users to discover and book tourist
attractions, tours, local transportation, food & beverage, and other experiences around the world. With services
available in 14 languages and supporting 41 currencies, Klook currently lists over 100,000 offerings across more than
As Hong Kong’s third after GOGOVAN and Lalamove, Klook was said to have achieved a unicorn valuation of at least
$1 billion in August 2018 after the completion of its Series D round at $200 million from investors including Sequoia
Capital China, Matrix Partners, Goldman Sachs, and Boyu Capital, among others. It later raised $225 million in an
extended Series D round led by SoftBank’s Vision Fund in April 2019.
“The travel industry has undoubtedly been hit hard by the pandemic, but Klook has shown resilience and adaptability
despite the market headwinds. We believe the transition toward digital bookings will only accelerate post COVID-19,
and that Klook’s ability to reinvent itself as a one-stop-shop for experiences and services across the region puts it in
prime position to capitalize on this trend,” said Hermes Li, CIO and founder of Aspex Management.
Klook already saw bookings in some of its key markets, such as Singapore, Hong Kong, and Taiwan reach near pre-
COVID levels as social restrictions show signs of easing and more locals explore experiences domestically.
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